The winery managing team has aproved and made official the new name of the company in order to ease its lauching into foreign markets In the past years, the winery has come up with a modernization plan which incluides its nomenclature change, from Viña Vilano to Vilano, as well as some other transformations.
In 1957, the year of its foundation, and until 1999, the winery was known as “Virgen de Fátima”, after that it was called “Bodegas Viña Vilano”.
Now, the social evolution facing the wine industry has caused winery’s name adaptation.
In this way, Bodegas Vilano, is willing to addres the challenge of expanding to international markets. That is why it`s been decided to delete, the spainsh word ”Viña” from its name in order to make its pronuntation easier out of local industry.
On the other hand, Vilano is also renovating all their wine labels and turning them into a modern designs. It´s part of a complete communication strategy aimed to become it an important wine reference abroad and a key premium brand in Spain
Vilano brand strategy’s goal aims to be the bridge between the winery and its target audience, which engagement level will stablish comapany´growth in the local and international market.