The increasing quality of its wines and a huge expansion plan seems to be the perfect tools for vilano to position the brand among the elite of Ribera del Duero.
The new strategy that the wine company has developed, focused on high-end wines, has leaded to a growth plan to reach new national and international markets and strengthen its media and communication plan. That is why, recently, the winery has changed its image and has renamed its corporate brand as “Vilano”. This way, its implementation in foreign territories seems easier, and at the same time the brand gets a higher position in the consumers minds. In addition, and as an essential part of its transformation and modernization, the company has started a new strategy plan in the digital area that has allowed the brand to become well known in a massive way, achieving very positive critics coming from influential personalities of the sector.
Another pillar of this new journey has been the tour of presentations in several cities of the two new single vineyard wines of the winery, Vilano and La Baraja. Celebrated in different locations and hosted by the Oenological Director José Carlos Álvarez Ramos, these promotional events have become a fundamental support in the consolidation of the new strategy of the winery; coming to gather in places like Valladolid, more than 200 professionals from the sector who have applauded the incipient new strategy of the company. At the same time, the most consolidated references of the winery, such as “Terra incóginta” or the “Roble Black” keep achieving a tremendous success in international markets; A proof of this is the continuous demand in different competitions and wine fairs, and the great results awards achieved on this activities.